SEO for Home Builders
Search engine optimization (SEO) for a home builder’s website can have a significant impact on the traffic that goes to that site. While SEO can increase the number of visitors that go to the site, it also increases the quailty of the visitors. A good SEO professional with some experience in building and selling new homes can put together a program that will target the right kind of market for the builder.
Content is a key element in SEO marketing. The primary elements of a home builder’s website are text, graphics and photographs. All can be effective in targeting a market and all can be effective in gaining credibility with the search engines.
Text comes in three primary forms on the web. First is page titles. The title of a home builder’s page should include the a primary phrase that the builder wants to target. And this phrase needs to be included in the other text elements.
The second primary text element for the website is the headline. Each web page should have several sections separated by headlines. Headlines on web pages and blog posts come in a range of settings (H1, H2, H3, H4, H5 and H6) that have different values for the search engines. A website page’s target phrase can show up in more than one headline.
Finally is the general text of the website. The target phrase needs to be scattered throughout the web page. The more often it is listed the more credibility the phrase is given.
From house plan images to statistics on heating and cooling systems, website graphics can say a lot for a website visitor. Different markets have different focuses and website designers need to target elements sensitive in their market.
Photographs for the Website
While a finished home shows what a builder can do to a site, a photograph of homes under construction can indicate to the website visitors what they can expect out of the home builder. A home builder’s website should show both their finished product and stages of their work in process.
Photographs and graphics have an alternative text element that gives a place to put text for the image. These elements should be used and include targeted phrases. They are recognized by the search engines and play a part in the content credibility that is given to the website’s page.
SEO Can Be Valuable
We design websites with SEO in mind. And we manage websites for SEO goals after they are posted on the web. Each web client has different goals and each SEO program that we create is customized for each client.
Contact us and we will discuss what our SEO services can do for your home builders website.