Some websites get a lot of visitors, but they don’t know how valuable those visitors are until they learn a little more about them. Web statistics can provide that information.
Time On The Website
Web statistics can track the time visitors spend on the site. This is a good indicator of the quailty of the content on your website. Well written text with interesting graphics and quality photographs work together to keep a site visitors attention and interest up.
Learn About Your Audience
Analytics can tell you about the age and gender of your website’s audience. They can also track the location of the site’s visitors and what kind of devices your visitors are using.
Analysis reports can be customized to show what statistics you are interested in.
Web analytics provides acquistion data that tells a lot about where your site visitors come from. Traffic can come from source channels and referral sources. It can also come from search engine AdWords. This indicates how well your pay-per-click services are working.
Site visitors can also come from organic searches. And those statistics are an ideal measure for how well your search engine optimization services are working.
Social media traffic is another area that can be valuable to a website. And some social media can be expanded on by analyzing endorsements and other social media statistics.
Website Visitor Analysis
Site traffic can be analyzed by showing what pages a visitor goes to and how they got there. The page that the site visitor begins on is the landing page. It is a good analysis of what sources are performing well.
The page that the site visitor leaves the website from can tell even more. A page that is landed on and quickly exited from is a good indicator of a poor site page. This needs to be corrected. A page that requests information from the visitor is the kind of page you want visitors to leave from. That situation indicates that the pages the visitor went to previously are valuable.
Web statistics are a good indicator of the value of your website. And they can tell a lot about how valuable your recent modifications to the website have been.
Contact us and we will discuss how home builders can use analytics for their websites.